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Behar Merlaku wants to force a casino to pay out the massive jackpot.

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Yet customer support options are something we would definitely recommend that you check out before you sign up. Each game must get approval from the regulator before it can be offered to players.

Behar Merlaku, 26, played the winning machine at a casino in Bregenz, Austria. However when he went to claim his prize, the Swiss player was instead offered the money and meal by casino bosses after they refused to pay out. Now the disgruntled year-old is to launch a lawsuit in Austria next month to force the casino to honour the 'win', which Mr Merlaku's lawyers says he is entitled Pokies Win Key Air because of the what machine said.

The civil action, thought to be the biggest claim of its kind anywhere in the world, is being keenly watched by gaming operators everywhere. When Mr Merlaku made his claim the operators of the casino immediately blamed a glitch in the machine. When he snubbed the paltry offer of compensation he Pokies Meaning Undergraduate Degree banned from the casino.

Lawyers for the plaintiff say the company has passed the buck to the fruit machine manufacturer and refuse to take any responsibility for the error.

It also cited Austrian law which said jackpots cannot normally be higher than two million euros. A press conference is due to be held tomorrow in Innsbruck, Austria, outlining the case against Casinos Austria, which operates a casino in Glasgow. From ecstasy to agony: When Mr Merlaku made his claim the operators of the casino immediately blamed a glitch in the fruit machine.

Its UK subsidiary holds a UK gaming operators licence.

It also operates casinos in Cairns and Canberra, Australia, and elsewhere. The first hearing in the case is scheduled for January 10 next year. The gambler's legal team will argue that because the machine told him he had won he is therefore justified in pursuing a claim.

Mr Merlaku, a Kosovar-Albanian who moved to Switzerland at the time of the Balkans wars, said in an Austrian television interview that the Pokies Win Key Air moment of his life quickly turned into the worst. There was music and the sum I had won - nearly 43 million euros - was displayed on a screen.

Mr Merlaku even used his mobile phone to film footage of the winning noise and screen. However, this could be used against him in court because the video shows he only had four of the five symbols in a line; in Austria there must be five matches.

His lawyers will argue that because the machine told him he had won and therefore is justified in pursuing a claim. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. Share Pokies Bonus $ Australien Landkarte article Share.

Wife is covered in bruises so husband could degrade her Women are partly to blame for showbiz sex scandal, says Trump sparks fresh dementia concerns after he drinks Queen appoints Prince Harry to take over from his Children aged two and four who disappeared after being Couple who died in Loch Lomond hotel fire which Police rule out foul play in case of year-old woman Boy, 14, dies from a cobra bite after his pet snake bit Calling all party people! Seven story, five bedroom home Toys R Us on the brink of collapse: Ex-nurse, 27, who pretended to be a man to pursue online Comments Share what you think.

  • The Google search reveals a plethora of people who seem super keen on sharing their "winning" tricks, tips and hacks with punters. Key among these "experts" are self-proclaimed Aussie "pokie king" Peter Liston - who reckons he turned "$ into millions" and "so can you" - and Adam Morris - the "Author.
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Braless Jessie J flaunts her cleavage in plunging scarlet silk thigh-split gown as she parties up a storm Kylie Minogue flashes her bra as she cosies up to Tina Arena at the Australian Music Vault launch Back from the dead!

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Gary Windass dramatically returns after being 'killed off' in explosion Justin Bieber looks a tad worn-out as he leaves energetic hockey session Lily Collins swaps her trademark red carpet glamour for loosely tousled hair and casual clothing 'We're busy doing our own thing': Andrew Ridgeley, 54, smooches mystery blonde after wild night out Pregnant April Love Geary covers her baby bump in a casual striped sweater as she steps out with Robin Thicke and his son Julian 'Don't call me gay': Lovato wows as she shows off her incredible figure in revealing chaps and hotpants at the Jingle Ball Denim delight Louise Redknapp sizzles in a metallic silver jacket and keeps her wedding ring ON as enjoys a night out with mum Lynne in Cinderella gala bash in London Cream of the crop!

Bella Hadid flaunts her fit figure in short turtleneck sweater paired with skintight bodysuit after a day of photo shoots Jessica's A-list girl squad! Alba cradles her bump as she joins Kelly Rowland, Jaime King and Rachel Zoe at star-studded charity Christmas party Rosamund Pike flashes her braless cleavage in plunging semi-sheer lace top as she leaves Hostiles screening in New York City Was Dustin Hoffman, who's played Hollywood's favourite victims, a sex predator all along?

Kim, Kourtney, Khloe, Pokies Wild At Heart and Kris share a look at how they decorated their mega-mansions Looked stunning Disgraced Coronation Street star Bruno Langley, 34, 'had sex with a year-old girl and pleaded with her to read passages from 50 Shades of Grey' Beyonce's mother Tina Knowles says her grandson Sir has 'a mean mug' and a 'stare' like his dad Jay Z Detailed her joys of 'being a grandmother' 'This is beneath you, Rose': Amber Tamblyn rejects McGowan's criticism of 'black gown' movement Lindsay Lohan and her younger brother Cody are on the edge of their seats at star-studded basketball game Family fun 'When it's time, you go!

Heavily pregnant Jessica Alba stuns in a flowing dress as she's joined by her lookalike daughter Honor, nine, for charity event Pink for the holidays!

Coco Austin models very skimpy Cocolicious lingerie that can barely contain her assets Selma Blair cuts stylish figure in summery dress during coffee run in LA Serena Williams asks fans for advice as her three-month-old daughter Alexis Olympia goes through painful teething process Table for two! Pokies Win Key Air Queen of the Jungle!

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Nicole Kidman and Keith Urban are moving to Australia 'permanently' A Christmas Story Live! Kourtney Kardashian slips on mouse ears to enjoy a day at Disneyland with beau Younes Bendjima Mouse be fun! Glamorous Rita Ora shows off her toned legs in zebra-print two piece as she steps out with new rocker beau Andrew Watt in Berlin Stripe me!

Olivia Attwood lets her hair down as she parties with Love Island co-stars Ant McPartlin's wife Lisa Armstrong 'tells friends she fears they'll divorce' Katharine McPhee and David Foster hit the shops in Beverly Hills after performing together at a holiday party Billionaire Bernie races to snap up last minute Christmas bargains: Karen and Kevin Clifton take to the ballroom floor with different dance partners for a second week in final amid 'marital woes' The force is strong with them!

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  1. 4 Victorian Department of Justice, “Can you Win, Really Win, on a Poker Machine?” brochure. 5 based on the Canadian Problem Gambling Index (CPGI) – Problem Gambling Severity Index (PGSI) component. Acknowledgements: The following guide was originally created by Gambler's Help Southern, supported by City of  Missing: key ‎air.:
    The 'greatest' moment of Behar Merlaku's (pictured) life swiftly turned into his worst when casino bosses in Austria told him the £37 million jackpot win In this case, the guy only matched FOUR out of the FIVE required slots, so it was obviously a software error, he hasnt got a leg to stand on, in my opinion. Mathematician Simon Pampena crunches the numbers on the pokies to work out your chances of winning. She watches the reels spin and, once they've stopped, she likes to look at the end combination and see how close she might have been to a big win, or work out which lines she's won on. She doesn't play fast; maybe 10 games a minute, which is pretty slow for a poker machine. Pokies will let you play  Missing: air.
  2. You will loose eventually by the laws of diminishing returns. But there are a few simple rules to ensure that you loose less, play for longer and have a far better chance of winning a higher percentage of games. And here is the key we are going for percentage increase. First let us establish some simple facts and truths.:
    Pokies Strategy. To have a pokies strategy may seem like an oxymoron to some gamblers. After all, having a gambling strategy is, at its most basic, supposed to help players win more often, lose less often, and help with overall gameplay and decision making. Since modern pokies base player winnings on things like  Missing: air. Even with the big win, Sherwin continued to play the slots once or twice a week in hopes of being the first, second-time winner. Sixteen years .. The ad cost a shocking $, to film, plus Apple booked two premium slots during the Super Bowl to air it—carrying an airtime cost of more than $1 million. The French capital's victory follows a win earlier for Amsterdam, which will host the London-based European Medicines Agency (EMA). can withstand a possible repeat of the financial crisis; Its staff carried out missions in member states last year, meaning its new host must have good air links.
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French President Emmanuel Macron tweeted that the win for Paris was "a recognition of France's attractiveness and European commitment". Ministers from the 27 EU countries remaining in the bloc after the UK departs in took part in a secret ballot to pick the victors.

The final vote pitched Paris against Dublin. Frankfurt, which is home to the European Central Bank, lost out early in the voting. The EMA is the more alluring of the two bodies, as it promises to make its new host into a hub for Europe's medical industry.

The best way to do this is by an early agreement to a transition timeframe and continued close regulatory cooperation. Slovakia had been campaigning hard to make the case for relocating the EMA to Bratislava. Following its failure to win, diplomats say Slovakia may seek to cushion the blow by seeking support for its finance minister becoming chair of the Eurogroup, which runs policy for the eurozone.

The Senate passing the bill would mark the party's first major legislative triumph under President Trump. Continue Change settings Find out more.

Paris was picked after lots were drawn when three rounds of voting failed to produce a winner. More on this story. Frankfurt is winning the battle for Brexit spoils. Wife is covered in bruises so husband could degrade her Women are partly to blame for showbiz sex scandal, says Trump sparks fresh dementia concerns after he drinks Queen appoints Prince Harry to take over from his Children aged two and four who disappeared after being Couple who died in Loch Lomond hotel fire which Police rule out foul play in case of year-old woman Boy, 14, dies from a cobra bite after his pet snake bit Calling all party people!

Seven story, five bedroom home Toys R Us on the brink of collapse: Ex-nurse, 27, who pretended to be a man to pursue online Comments Share what you think.

Bing Site Web Enter search term: Anna Kournikova and Enrique Iglesias 'went undercover' for her entire pregnancy before welcoming baby twins The Mickey to her Minnie: Kim tells Kris Jenner 'don't be ashamed' as they discuss her sex tape Victoria's Secret Angel Sara Sampaio leaves little to the imagination in a slinky nude bikini for sun-kissed beach photoshoot in Mexico Husband of Extras star Ashley Jensen is found dead at family home: Stylish Gigi Hadid teams her colourful jacket with ripped skinny jeans in New York Liam Payne shows off impressive muscles as he goes shirtless under fur jacket during energetic performance in Florida Busty Jorgie Porter shows off her incredible figure as she joins Helen Skelton and abs-flashing Rebecca Adlington at Sports Personality of the Year Awards Can't put a Price Tag on that look!

Braless Jessie J flaunts her cleavage in plunging scarlet silk thigh-split gown as she parties up a storm Kylie Minogue flashes her bra as she cosies up to Tina Arena at the Australian Music Vault launch Back from the dead! Gary Windass dramatically returns after being 'killed off' in explosion Justin Bieber looks a tad worn-out as he leaves energetic hockey session Lily Collins swaps her trademark red carpet glamour for loosely tousled hair and casual clothing 'We're busy doing our own thing': Andrew Ridgeley, 54, smooches mystery blonde after wild night out Pregnant April Love Geary covers her baby bump in a casual striped sweater as she steps out with Robin Thicke and his son Julian 'Don't call me gay': Lovato wows as she shows off her incredible figure in revealing chaps and hotpants at the Jingle Ball Denim delight Louise Redknapp sizzles in a metallic silver jacket and keeps her wedding ring ON as enjoys a night out with mum Lynne in Cinderella gala bash in London Cream of the crop!

Bella Hadid flaunts her fit figure in short turtleneck sweater paired with skintight bodysuit after a day of photo shoots Jessica's A-list girl squad! Alba cradles her bump as she joins Kelly Rowland, Jaime King and Rachel Zoe at star-studded charity Christmas party Rosamund Pike flashes her braless cleavage in plunging semi-sheer lace top as she leaves Hostiles screening in New York City Was Dustin Hoffman, who's played Hollywood's favourite victims, a sex predator all along?

Kim, Kourtney, Khloe, Kylie and Kris share a look at how they decorated their mega-mansions Looked stunning Disgraced Coronation Street star Bruno Langley, 34, 'had sex with a year-old girl and pleaded with her to read passages from 50 Shades of Grey' Beyonce's mother Tina Knowles says her grandson Sir has 'a mean mug' and a 'stare' like his dad Jay Z Detailed her joys of 'being a grandmother' 'This is beneath you, Rose': Amber Tamblyn rejects McGowan's criticism of 'black gown' movement Lindsay Lohan and her younger brother Cody are on the edge of their seats at star-studded basketball game Family fun 'When it's time, you go!

Heavily pregnant Jessica Alba stuns in a flowing dress as she's joined by her lookalike daughter Honor, nine, for charity event Pink for the holidays! Coco Austin models very skimpy Cocolicious lingerie that can barely contain her assets Selma Blair cuts stylish figure in summery dress during coffee run in LA Serena Williams asks fans for advice as her three-month-old daughter Alexis Olympia goes through painful teething process Table for two!

Homecoming Queen of the Jungle! Nicole Kidman and Keith Urban are moving to Australia 'permanently' A Christmas Story Live! Kourtney Kardashian slips on mouse ears to enjoy a day at Disneyland with beau Younes Bendjima Mouse be fun! Glamorous Rita Ora shows off her toned legs in zebra-print two piece as she steps out with new rocker beau Andrew Watt in Berlin Stripe me!

Olivia Attwood lets her hair down as she parties with Love Island co-stars Ant McPartlin's wife Lisa Armstrong 'tells friends she fears they'll divorce' Katharine McPhee and David Foster hit the shops in Beverly Hills after performing together at a holiday party Billionaire Bernie races to snap up last minute Christmas bargains: Karen and Kevin Clifton take to the ballroom floor with different dance partners for a second week in final amid 'marital woes' The force is strong with them!

Angelina Jolie wears wintry white dress as she takes her children to watch Star Wars: Two stars who enjoyed a 'steamy one-night stand after live show are mortified' after their identities are leaked on Twitter 'All marriages have their moments': Kim Kardashian flaunts her midriff in sleek look after sporting low cut loungewear on Instagram.

Are you smarter than a year-old? Fiendishly tricky IQ test designed for children leaves internet users Bomb squad is called in with loud bangs heard as police arrest four men in Wife is covered in bruises so husband could degrade her one final time before her death: The 14 best supplements backed by science this year including the one that causes 'noticeable

Today's audiences (especially Generations

Somewhere between 80 percent to 90 percent depending which State or Territory you're in. Then how do people go broke playing the pokies? Let's see how it works on a real machine.

Now, what's readily apparent is that while you win money quickly, you lose money slowly. Most Aussies can't sit through the final quarter of their footy team's losing, and that's not even half an hour.

Looking at it another way, on a clock face, we see eight minutes of winning followed by 52 minutes of losing. But this marries up exactly with the maths that's been programmed in the machine, 13 percent of the time you'll win, and 87 percent of the time, you'll lose.

The final vote pitched Paris against Dublin. Frankfurt, which is home to the European Central Bank, lost out early in the voting. The EMA is the more alluring of the two bodies, as it promises to make its new host into a hub for Europe's medical industry. The best way to do this is by an early agreement to a transition timeframe and continued close regulatory cooperation. Slovakia had been campaigning hard to make the case for relocating the EMA to Bratislava.

Following its failure to win, diplomats say Slovakia may seek to cushion the blow by seeking support for its finance minister becoming chair of the Eurogroup, which runs policy for the eurozone. The Senate passing the bill would mark the party's first major legislative triumph under President Trump. Continue Change settings Find out more. And the man holds nearly 20 honorary doctorates in addition to his real one. In honor of his 59th birthday, here are 10 of our favorite Neil deGrasse Tyson quotes.

Even during the storied Apollo era, peak NASA spending amounted to little more than four cents on the tax dollar. Today we call these storms hurricanes The only people who still call hurricanes acts of God are the people who write insurance forms.

I now have a drawer full of hate letters from hundreds of elementary schoolchildren with supportive cover letters from their science teachers pleading with me to reverse my stance on Pluto. The file includes a photograph of the entire third grade of a school posing on their front steps and holding up a banner proclaiming, 'Dr.

Tyson—Pluto is a Planet! Worse yet, while the heroine bobs How lazy can you get? We did not name this asteroid Bambi. Instead, we named it Apophis, after the Egyptian god of darkness and death. We went to the Moon because it was the militaristically expedient thing to do.

If the appendage explodes, then the alien was probably made of antimatter. If not, then you can proceed to take it to your leader. More than 30 years ago, Apple defined the Super Bowl commercial as a cultural phenomenon. Read on for the inside story of the commercial that rocked the world of advertising, even though Apple's Board of Directors didn't want to run it at all.

The tagline "Why Won't Be Like ''" references George Orwell's novel , which envisioned a dystopian future, controlled by a televised "Big Brother. When Steve Jobs heard the pitch in , he was sold—he saw the Macintosh as a "revolutionary" product, and wanted advertising to match. The Mac was scheduled to launch in late January of , a week after the Super Bowl.

IBM already held the nickname "Big Blue," so the parallels, at least to Jobs, were too delicious to miss. Thomas and Hayden wrote up the story of the ad: Just before being snatched by the police, she flings a sledgehammer at Big Brother's screen, smashing him just after he intones "We shall prevail!

A mere eight seconds before the one-minute ad concludes, a narrator briefly mentions the word "Macintosh," in a restatement of that original tagline: And you'll see why won't be like ' In , in a presentation about the Mac, Jobs introduced the ad to a cheering audience of Apple employees:.

It is now It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. They are increasingly turning back to Apple as the only force that can ensure their future freedom. IBM wants it all and is aiming its guns on its last obstacle to industry control: Will Big Blue dominate the entire computer industry?

resulting quantity

Mathematician Simon Pampena crunches the numbers on the pokies to work out your chances of winning. Simon Pampena Australians love gambling in all its various forms, and poker machines are no exception. However, the difference from playing the pokies to the ponies, the doggies or even celebrity weddings is that there's no way to beat the odds when playing the pokies.

They're machines mathematically guaranteed to make money. So if you're throwing yourself at the mercy of maths, how about spending a moment to see just how these machines have been designed to win? In Australia, the pokies are required by law to return most of the money played in any machine.

Somewhere between 80 percent to 90 percent depending which State or Territory you're in. Then how do people go broke playing the pokies? Let's see how it works on a real machine. Now, what's readily apparent is that while you win money quickly, you lose money slowly.

Most Aussies can't sit through the final quarter of their footy team's losing, and that's not even half an hour. The BBC has updated its cookie policy. We use cookies to ensure that we give you the best experience on our website.

This includes cookies from third party social media websites if you visit a page which contains embedded content from social media. Such third party cookies may track your use of the BBC website.

We and our partners also use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the BBC website.

However, you can change your cookie settings at any time. These are external links and will open in a new window. French President Emmanuel Macron tweeted that the win for Paris was "a recognition of France's attractiveness and European commitment".

Ministers from the 27 EU countries remaining in the bloc after the UK departs in took part in a secret ballot to pick the victors. The final vote pitched Paris against Dublin. Frankfurt, which is home to the European Central Bank, lost out early in the voting.

The EMA is the more alluring of the two bodies, as it promises to make its new host into a hub for Europe's medical industry.

Paul Burrard

When he snubbed the paltry offer of compensation he was banned from the casino. Lawyers for the plaintiff say the company has passed the buck to the fruit machine manufacturer and refuse to take any responsibility for the error.

It also cited Austrian law which said jackpots cannot normally be higher than two million euros. A press conference is due to be held tomorrow in Innsbruck, Austria, outlining the case against Casinos Austria, which operates a casino in Glasgow. From ecstasy to agony: When Mr Merlaku made his claim the operators of the casino immediately blamed a glitch in the fruit machine. Its UK subsidiary holds a UK gaming operators licence.

It also operates casinos in Cairns and Canberra, Australia, and elsewhere. The first hearing in the case is scheduled for January 10 next year. The gambler's legal team will argue that because the machine told him he had won he is therefore justified in pursuing a claim. Mr Merlaku, a Kosovar-Albanian who moved to Switzerland at the time of the Balkans wars, said in an Austrian television interview that the greatest moment of his life quickly turned into the worst.

There was music and the sum I had won - nearly 43 million euros - was displayed on a screen. Mr Merlaku even used his mobile phone to film footage of the winning noise and screen. However, this could be used against him in court because the video shows he only had four of the five symbols in a line; in Austria there must be five matches. His lawyers will argue that because the machine told him he had won and therefore is justified in pursuing a claim.

The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. Share this article Share. Wife is covered in bruises so husband could degrade her Women are partly to blame for showbiz sex scandal, says Trump sparks fresh dementia concerns after he drinks Queen appoints Prince Harry to take over from his Children aged two and four who disappeared after being Couple who died in Loch Lomond hotel fire which Police rule out foul play in case of year-old woman Boy, 14, dies from a cobra bite after his pet snake bit Calling all party people!

Seven story, five bedroom home Toys R Us on the brink of collapse: Ex-nurse, 27, who pretended to be a man to pursue online Comments Share what you think. Bing Site Web Enter search term: Anna Kournikova and Enrique Iglesias 'went undercover' for her entire pregnancy before welcoming baby twins The Mickey to her Minnie: Kim tells Kris Jenner 'don't be ashamed' as they discuss her sex tape Victoria's Secret Angel Sara Sampaio leaves little to the imagination in a slinky nude bikini for sun-kissed beach photoshoot in Mexico Husband of Extras star Ashley Jensen is found dead at family home: Stylish Gigi Hadid teams her colourful jacket with ripped skinny jeans in New York Liam Payne shows off impressive muscles as he goes shirtless under fur jacket during energetic performance in Florida Busty Jorgie Porter shows off her incredible figure as she joins Helen Skelton and abs-flashing Rebecca Adlington at Sports Personality of the Year Awards Can't put a Price Tag on that look!

Braless Jessie J flaunts her cleavage in plunging scarlet silk thigh-split gown as she parties up a storm Kylie Minogue flashes her bra as she cosies up to Tina Arena at the Australian Music Vault launch Back from the dead! Gary Windass dramatically returns after being 'killed off' in explosion Justin Bieber looks a tad worn-out as he leaves energetic hockey session Lily Collins swaps her trademark red carpet glamour for loosely tousled hair and casual clothing 'We're busy doing our own thing': Andrew Ridgeley, 54, smooches mystery blonde after wild night out Pregnant April Love Geary covers her baby bump in a casual striped sweater as she steps out with Robin Thicke and his son Julian 'Don't call me gay': Lovato wows as she shows off her incredible figure in revealing chaps and hotpants at the Jingle Ball Denim delight Louise Redknapp sizzles in a metallic silver jacket and keeps her wedding ring ON as enjoys a night out with mum Lynne in Cinderella gala bash in London Cream of the crop!

Bella Hadid flaunts her fit figure in short turtleneck sweater paired with skintight bodysuit after a day of photo shoots Jessica's A-list girl squad! Alba cradles her bump as she joins Kelly Rowland, Jaime King and Rachel Zoe at star-studded charity Christmas party Rosamund Pike flashes her braless cleavage in plunging semi-sheer lace top as she leaves Hostiles screening in New York City Was Dustin Hoffman, who's played Hollywood's favourite victims, a sex predator all along?

Kim, Kourtney, Khloe, Kylie and Kris share a look at how they decorated their mega-mansions Looked stunning Disgraced Coronation Street star Bruno Langley, 34, 'had sex with a year-old girl and pleaded with her to read passages from 50 Shades of Grey' Beyonce's mother Tina Knowles says her grandson Sir has 'a mean mug' and a 'stare' like his dad Jay Z Detailed her joys of 'being a grandmother' 'This is beneath you, Rose': Amber Tamblyn rejects McGowan's criticism of 'black gown' movement Lindsay Lohan and her younger brother Cody are on the edge of their seats at star-studded basketball game Family fun 'When it's time, you go!

Heavily pregnant Jessica Alba stuns in a flowing dress as she's joined by her lookalike daughter Honor, nine, for charity event Pink for the holidays! Coco Austin models very skimpy Cocolicious lingerie that can barely contain her assets Selma Blair cuts stylish figure in summery dress during coffee run in LA Serena Williams asks fans for advice as her three-month-old daughter Alexis Olympia goes through painful teething process Table for two!

When Steve Jobs heard the pitch in , he was sold—he saw the Macintosh as a "revolutionary" product, and wanted advertising to match. The Mac was scheduled to launch in late January of , a week after the Super Bowl. IBM already held the nickname "Big Blue," so the parallels, at least to Jobs, were too delicious to miss. Thomas and Hayden wrote up the story of the ad: Just before being snatched by the police, she flings a sledgehammer at Big Brother's screen, smashing him just after he intones "We shall prevail!

A mere eight seconds before the one-minute ad concludes, a narrator briefly mentions the word "Macintosh," in a restatement of that original tagline: And you'll see why won't be like ' In , in a presentation about the Mac, Jobs introduced the ad to a cheering audience of Apple employees:. It is now It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. They are increasingly turning back to Apple as the only force that can ensure their future freedom.

IBM wants it all and is aiming its guns on its last obstacle to industry control: Will Big Blue dominate the entire computer industry? The entire information age? Was George Orwell right about ? After seeing the ad for the first time, the Apple audience totally freaked out jump to about the 5-minute mark to witness the riotous cheering.

Anya Major, a discus thrower and actress, was cast as the woman with the sledgehammer largely because she was actually capable of wielding the thing. Mac programmer Andy Hertzfeld wrote an Apple II program "to flash impressive looking numbers and graphs on [Big Brother's] screen," but it's unclear whether his program was used for the final film.

Although Jobs and his marketing team plus the assembled throng at his internal presentation loved the ad, Apple's Board of Directors hated it. Most of them felt it was the worst commercial they had ever seen.

Not a single outside board member liked it. Chiat had purchased two slots—a second slot in the third quarter to show the full ad, plus a second slot later on to repeat an edited-down version. Chiat sold only the second slot and claimed it was too late to sell the longer one. By disobeying his client's instructions, Chiat cemented Apple's place in advertising history.

I said, 'Well, I'll pay half of it if you will. I thought an ad that was so great a piece of science fiction should have its chance to be seen. But Woz didn't have to shell out the money; the executive team finally decided to run a day advertising extravaganza for the Mac's launch, starting with the Super Bowl ad—after all, they had already paid to shoot it and were stuck with the airtime.

All three national networks, plus countless local markets, ran news stories about the ad. The marketing logic was brilliantly simple: Apple paid to screen the ad in movie theaters before movie trailers, further heightening anticipation for the Mac launch. In addition to all that, the second version was aired across the country after its debut on the Super Bowl. The Macintosh executive staff was invited to attend, not knowing what to expect.

When the Mac people entered the room, everyone on the board rose and gave them a standing ovation, acknowledging that they were wrong about the commercial and congratulating the team for pulling off a fantastic launch.

And sure enough it won just about every possible award, including best commercial of the decade. Twenty years later it's considered one of the most memorable television commercials ever made. Directed by Ridley Scott's brother Tony, the new ad was called "Lemmings," and featured blindfolded businesspeople whistling an out-of-tune version of Snow White 's "Heigh-Ho" as they followed each other off a cliff referencing the myth of lemming suicide. But unlike the rousing, empowering message of the "" ad, "Lemmings" directly insulted business customers who had already bought IBM computers.

It was also weirdly boring—when it was aired at the Super Bowl with Jobs and Sculley in attendance , nobody really reacted. Jay Chiat shot back, saying that if Apple apologized, Chiat would buy an ad on the next page, apologizing for the apology. It was a mess:. In , the ad was updated for the launch of the iPod. The only change was that the woman with the hammer was now listening to an iPod, which remained clipped to her belt as she ran.

You can watch that version too:. Check out Mac team member Andy Hertzfeld's excellent first-person account of the ad. A similar account but with more from Jobs's point of view can found in the Steve Jobs biography, and an even more in-depth account is in The Mac Bathroom Reader. The Mac Bathroom Reader is out of print; you can read an excerpt online , including QuickTime movies of the two versions of the ad, plus a behind-the-scenes video.

Thanks to Tom Frank for writing in to correct my earlier mis-statement about the first air date of this commercial.

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